Research on Volkswagen’s Development Strategy During Covid-19

DOI

10.2991/aebmr.k.220405.117How to use a DOI?

Keywords

Volkswagen; SWOT; Strategy; COVID-19

Abstract

The global outbreak of the new coronavirus at the end of 2019 brought a severe blow to the world’s economic development. As a typical company in the automotive industry, Volkswagen’s development has also been hit hard by the epidemic. In order to analyze the development of Volkswagen before and after the epidemic and the impact of its corporate development strategy in the post-epidemic era, this article uses SWOT analysis based on the actual development data of Volkswagen to analyze the advantages, disadvantages, opportunities and threats of the company in the business process to described the development of the company. Research shows that Volkswagen’s operating profits have shown a significant decline due to the impact of the epidemic. Companies can use a variety of ways to deal with the impact of the epidemic to reduce the company’s losses.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Junyu Chen
AU  - Mingye Zhong
PY  - 2022
DA  - 2022/04/29
TI  - Research on Volkswagen’s Development Strategy During Covid-19
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 705
EP  - 710
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.117
DO  - 10.2991/aebmr.k.220405.117
ID  - Chen2022
ER  -