Study on Individual Differences and Preferred Behaviors of High School Students’ Clothing

Shujia Tong; Bohan Yang; Hanya Zhang

doi:10.2991/aebmr.k.220405.008

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Study on Individual Differences and Preferred Behaviors of High School Students’ Clothing

A Case Study of the Comparison between Chinese and Canadian

Authors

Shujia Tong¹^{, *}^{, +}, Bohan Yang²^{, +}, Hanya Zhang³^{, +}

¹Rosedale Academy, 7030 Woodbine Avenue, Suite 800 Markham, Ontario L3R 6G2,phoebe.yang@rosedaleacademy.com

²Changchun American International School, ChangChun, 130031,caischina.org

³Unionville High School, Markham, L3R 8G5, Canada,unionville.hs@yrdsb.ca

⁺

The authors contributed equally

^*Corresponding author. Email: 171841180@masu.edu.cn

Corresponding Author

Shujia Tong

Available Online 29 April 2022.

DOI: 10.2991/aebmr.k.220405.008 How to use a DOI?
Keywords: High School students; Clothing style; Chinese; Canadian; Consumer behavior
Abstract: Three high school students living in different places absorb a variety of different cultures, which enlightens us about what individual differences lead to differences in high school students and some preferences and behaviors about clothing styles. Previous research has primarily compared consumers with different personalities and values regarding brand preferences or gender-based brand preferences. Still, they have not yet studied the style preferences of a specific generation group. In this study, we will elaborate on how cultural differences affect the consumer preferences of Canadian and Chinese high school students. Two surveys for Chinese and Canadian high school students were performed to obtain the public’s answer, form the data analysis, and improve our final data. Some people with characteristics or behaviors were investigated by asking helpful questions. Examining experimental reports or research data allows us to set up survey questions better. The survey data shows that high school students who care about dressing account for a large proportion. Specifically speaking, young generations will usually choose lower-priced clothes, usually with modern designs, instead of high-quality products and high selling prices. Also, according to the survey, most girls pay more attention to the style of clothing than boys, and they will try different colors of clothes and buy clothes more frequently because their pursuit of beauty is much higher than boys.
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title: Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
Series: Advances in Economics, Business and Management Research
Publication Date: 29 April 2022
ISBN: 10.2991/aebmr.k.220405.008
ISSN: 2352-5428
DOI: 10.2991/aebmr.k.220405.008 How to use a DOI?
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

ris enw bib

TY  - CONF
AU  - Shujia Tong
AU  - Bohan Yang
AU  - Hanya Zhang
PY  - 2022
DA  - 2022/04/29
TI  - Study on Individual Differences and Preferred Behaviors of High School Students’ Clothing
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 38
EP  - 43
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.008
DO  - 10.2991/aebmr.k.220405.008
ID  - Tong2022
ER  -

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