Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)

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Research of Development Dilemma and Countermeasures of Heyuan’Cultural Tourism Industry Under the Normalization of the New Crown Epidemic Prevention and Control

Authors
Siduo FENG
Heyuan Polytechnic, College of business administration;Heyuan 571000, China
Corresponding Author
Siduo FENG
Available Online 29 April 2022.
DOI
10.2991/aebmr.k.220405.347How to use a DOI?
Keywords
Normalization of epidemic prevention and control; cultural tourism industry; development dilemma; countermeasures; Heyuan
Abstract

The sudden outbreak of the new crown epidemic has caused the cultural and tourism industry in Heyuan to face various difficulties, including large economic losses of cultural and tourism enterprises, great pressure on enterprises to survive, and a long recovery period for the development of the industry. At the same time, it also brings some opportunities to the development of Heyuan.In view of the difficulties and development trends faced by the tourism industry in the normalization of epidemic prevention and control, this paper puts forward some countermeasures and suggestions for the government and cultural tourism enterprises, such as formulating a revitalization plan to revive the development of the cultural tourism industry, focusing on creating a number of characteristic cultural tourism projects, and innovating tourism promotion; improving the digital cultural tourism management level in Heyuan and other measures, in order to provide reference for the revival and development of the cultural tourism industry.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 April 2022
ISBN
10.2991/aebmr.k.220405.347
ISSN
2352-5428
DOI
10.2991/aebmr.k.220405.347How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Siduo FENG
PY  - 2022
DA  - 2022/04/29
TI  - Research of Development Dilemma and Countermeasures of Heyuan’Cultural Tourism Industry Under the Normalization of the New Crown Epidemic Prevention and Control
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 2070
EP  - 2074
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.347
DO  - 10.2991/aebmr.k.220405.347
ID  - FENG2022
ER  -