Analysis on the Trend and Development of Future Short-Video Industry

DOI

10.2991/aebmr.k.220405.043How to use a DOI?

Keywords

Industry chain; User stickiness; MAU; Profit models

Abstract

Since 2016, the short video industry is growing rapidly due to the widespread of high-speed internet and smartphones. The major Internet companies have successively laid out the short video industry. The number of short video applications is growing explosively with a large increase of users. Since 2018, the competitive market of the short-video industry has been steadily stabilized in China. Douyin and KuaiShou are the two leading figures which consist of 56.7% of the total active users in the industry. The short video industry is exploring a more diversified and more complex business profitable model. By analyzing the business models and users’ stickiness from empirical data of the two leading short-video companies, this paper can draw the conclusion that the overall future users and profits of the short-video market are increasing, but the growth rate is decreasing. This paper may offer a general prediction of the future trend of the overall short-video industry in China.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Jiajun Shen
PY  - 2022
DA  - 2022/04/29
TI  - Analysis on the Trend and Development of Future Short-Video Industry
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 255
EP  - 260
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.043
DO  - 10.2991/aebmr.k.220405.043
ID  - Shen2022
ER  -