Analysis on China’s Fast Fashion Industry under Covid-19 Based on the SCP Model

DOI

10.2991/aebmr.k.220405.182How to use a DOI?

Keywords

SCP model; Fast Fashion Industry; Covid-19; Strategic Recommendations

Abstract

The outbreak of Covid-19 causes a great impact on Chinese economy and industries, especially for the fast fashion industry with a large number of brick-and-mortar stores. Many shops are closed because of the pandemic. Therefore, it is meaningful to study the current state of the fast fashion industry during Covid-19 period, so that the effect of Covid-19 on the fast fashion industry can be analyzed and strategic recommendations can be made for the enterprises to overcome the impacts of Covid-19. This paper applies the SCP model to analyze the fast fashion industry in China. Through the analysis, it is concluded that the market structure is oligopoly type III, and the pandemic changes the market structure. The analysis of the market behaviors states that the industry adopts the cost-oriented pricing behavior and the sales channels optimization non-price behavior. The decreasing resource allocation efficiency is shown as a result of the market performance analysis.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Lanxin Cui
PY  - 2022
DA  - 2022/04/29
TI  - Analysis on China’s Fast Fashion Industry under Covid-19 Based on the SCP Model
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1092
EP  - 1096
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.182
DO  - 10.2991/aebmr.k.220405.182
ID  - Cui2022
ER  -