The Impact of Cognitive and Affective Factors on Garbage Sorting—An Analysis Based on Technology Acceptance Model

DOI

10.2991/aebmr.k.220405.098How to use a DOI?

Keywords

TAM; Garbage sorting; Moral norm; Affective attitude and Cognitive attitude

Abstract

Based on the national survey data in China, this study aims to explore the impact of affective attitude, cognitive attitude and moral norms on behavioral intention of garbage sorting based on the theory of TAM, as well as the effect of moral norms. The results indicate that perceived ease of use, affective attitude, cognitive attitude and moral norms are significant predictive of garbage sorting behavioral intention. In addition, the current study found that people’s age is significant correlated with the intention of garbage sorting behavior. Theoretical and practical implications are discussed.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Ruoyu Zhang
AU  - Kedong Liu
PY  - 2022
DA  - 2022/04/29
TI  - The Impact of Cognitive and Affective Factors on Garbage Sorting—An Analysis Based on Technology Acceptance Model
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 595
EP  - 599
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.098
DO  - 10.2991/aebmr.k.220405.098
ID  - Zhang2022
ER  -