Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)

Investigation and Analysis of Young People Shopping in Live Webcast Room

Authors
Xuelian Liao1, a, Xianjun Tan2
1School of Economics and Management, China Three Gorges Universitiy, Yichang China
2School of Economics and Management, China Three Gorges Universitiy, Yichang China
Corresponding Author
Xuelian Liao
Available Online 29 April 2022.
DOI
10.2991/aebmr.k.220405.295How to use a DOI?
Keywords
young generation; e-commerce; live webcast room
Abstract

With the rapid development of e-commerce, live webcast has become an important channel for commodity circulation. Especially the young generation use the live webcast room to exchange the commodity information, trade directly, Even emotional communicate in the live broadcast. The surging epidemic has further promoted the rapid development of the webcast industry, resulting in major e-commerce platforms joining the consumer battle. This paper investigated the purchase behavior of young users in live webcast. Firstly, it studied the time period for young people to watch the webcast. Secondly, what kinds of live broadcasts did young generation choose, and what kinds of commodity categories did young generation selection. Thirdly, this paper studied the influencing factors of their appreciation of the network anchors. Finally, based on the results of investigation and analysis, this paper puts forward some suggestions for the further development of webcast.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 April 2022
ISBN
10.2991/aebmr.k.220405.295
ISSN
2352-5428
DOI
10.2991/aebmr.k.220405.295How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Xuelian Liao
AU  - Xianjun Tan
PY  - 2022
DA  - 2022/04/29
TI  - Investigation and Analysis of Young People Shopping in Live Webcast Room
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1765
EP  - 1768
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.295
DO  - 10.2991/aebmr.k.220405.295
ID  - Liao2022
ER  -