Proceedings of the 2018 International Conference on Social Science and Education Reform (ICSSER 2018)

Research on the Application of Intangible Cultural Heritage in Visual Communication Design Teaching

Authors
Yangyang Zhang, Zhuan Su
Corresponding Author
Yangyang Zhang
Available Online October 2018.
DOI
https://doi.org/10.2991/icsser-18.2018.28How to use a DOI?
Keywords
Intangible cultural heritage; Visual communication design; Teaching method
Abstract
Intangible cultural heritage is created in the production and living practice of the Chinese people of all ethnic groups, and is the crystallization of the wisdom and civilization of the Chinese nation. The limited influence of the spread of intangible cultural heritage, the lack of means of transmission and the single form of communication have prevented it from being effectively and widely disseminated and carried forward. The new media has the advantages of objective reality, hypertext, massive information, instant interaction and entertainment, and is welcomed and praised by the public. Therefore, this paper proposes to introduce new media communication into the dissemination of intangible cultural heritage and puts forward corresponding strategies.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
2018 International Conference on Social Science and Education Reform (ICSSER 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2018
ISBN
978-94-6252-600-6
ISSN
2352-5398
DOI
https://doi.org/10.2991/icsser-18.2018.28How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yangyang Zhang
AU  - Zhuan Su
PY  - 2018/10
DA  - 2018/10
TI  - Research on the Application of Intangible Cultural Heritage in Visual Communication Design Teaching
BT  - 2018 International Conference on Social Science and Education Reform (ICSSER 2018)
PB  - Atlantis Press
SP  - 120
EP  - 123
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsser-18.2018.28
DO  - https://doi.org/10.2991/icsser-18.2018.28
ID  - Zhang2018/10
ER  -