Research on the Application of Intangible Cultural Heritage in Visual Communication Design Teaching
Yangyang Zhang, Zhuan Su
Available Online October 2018.
- https://doi.org/10.2991/icsser-18.2018.28How to use a DOI?
- Intangible cultural heritage; Visual communication design; Teaching method
- Intangible cultural heritage is created in the production and living practice of the Chinese people of all ethnic groups, and is the crystallization of the wisdom and civilization of the Chinese nation. The limited influence of the spread of intangible cultural heritage, the lack of means of transmission and the single form of communication have prevented it from being effectively and widely disseminated and carried forward. The new media has the advantages of objective reality, hypertext, massive information, instant interaction and entertainment, and is welcomed and praised by the public. Therefore, this paper proposes to introduce new media communication into the dissemination of intangible cultural heritage and puts forward corresponding strategies.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yangyang Zhang AU - Zhuan Su PY - 2018/10 DA - 2018/10 TI - Research on the Application of Intangible Cultural Heritage in Visual Communication Design Teaching BT - Proceedings of the 2018 International Conference on Social Science and Education Reform (ICSSER 2018) PB - Atlantis Press SP - 120 EP - 123 SN - 2352-5398 UR - https://doi.org/10.2991/icsser-18.2018.28 DO - https://doi.org/10.2991/icsser-18.2018.28 ID - Zhang2018/10 ER -