Research on Business Model and Innovation Model-Taking MI Company as an Example
Fengrui Liu, Xiaohui Hu, Fuchang Li
Available Online October 2018.
- https://doi.org/10.2991/icsser-18.2018.67How to use a DOI?
- Dual Channel Sales; Business Model; Innovation Model; MI Company
- With the development of the Internet, e-commerce is widely used in modern commerce, which promotes the development of economy and society and changes people's shopping patterns and lifestyles. As business model and innovation model are the foundation of a company, MI's “Hardware + Internet + New Retail” model becomes a breakthrough for the development of Internet companies. By continuously summarizing and learning the successful experience of MI Company, MI Company itself and other companies can acquire new competitiveness and management experience in the context of advanced big data era. Therefore, studying the dual-channel sales model and innovative research pioneered by MI Company is conducive to promoting the sustainable development of the industry and economic prosperity, and has certain reference value for other enterprises.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Fengrui Liu AU - Xiaohui Hu AU - Fuchang Li PY - 2018/10 DA - 2018/10 TI - Research on Business Model and Innovation Model-Taking MI Company as an Example BT - 2018 International Conference on Social Science and Education Reform (ICSSER 2018) PB - Atlantis Press SP - 285 EP - 287 SN - 2352-5398 UR - https://doi.org/10.2991/icsser-18.2018.67 DO - https://doi.org/10.2991/icsser-18.2018.67 ID - Liu2018/10 ER -