Proceedings of the 2nd International Conference on Science and Social Research (ICSSR 2013)

Strategies and Marketing Situation on Agricultural products in Western China ---Based on Coffee beans in Yunnan

Authors
Jiyan Xu
Corresponding Author
Jiyan Xu
Available Online July 2013.
DOI
https://doi.org/10.2991/icssr-13.2013.5How to use a DOI?
Keywords
Yunnan; coffee beans; unsalable; planting area; quality; strategies
Abstract
In 2012, the sale of coffee bean was not very good in Yunnan of China. The purchase price has been declining, and there have been poor sales in some places. The main reasons are expanding of planting area, reduced quality of coffee beans, inadequate processing, and inaccurate market expectation of growers and so on. For coffee beans industry in Yunnan, we should optimize planting layout, control proper planting area, and make efforts to improve the quality of coffee beans. In addition, we can develop deep processing industries, strengthen international cooperation, and expand sales channels.
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Proceedings
2nd International Conference on Science and Social Research (ICSSR 2013)
Part of series
Advances in Intelligent Systems Research
Publication Date
July 2013
ISBN
978-90-78677-75-8
ISSN
1951-6851
DOI
https://doi.org/10.2991/icssr-13.2013.5How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jiyan Xu
PY  - 2013/07
DA  - 2013/07
TI  - Strategies and Marketing Situation on Agricultural products in Western China ---Based on Coffee beans in Yunnan
BT  - 2nd International Conference on Science and Social Research (ICSSR 2013)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/icssr-13.2013.5
DO  - https://doi.org/10.2991/icssr-13.2013.5
ID  - Xu2013/07
ER  -