Proceedings of the 2nd International Conference on Science and Social Research (ICSSR 2013)

Bidding Strategies and Equity Auction Based on Social Network

Chengzhi Li, Ping Zhang
Corresponding author
bidding strategy; equity auction; social network
Equity auction has advantages in revealing the real equity prices and allocating resources efficiently, and is an important way of venture capital exit. Outside investors can establish link relationship between each other and thus form a social network. This article establishes an equity affiliated value auction mechanism, uses Netlogo simulation to show the formation and evolution of social networks between outside investors, in the hope of giving a more general and reasonable characterization and describe of the equity affiliated value auction.
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