Proceedings of the 2nd International Conference on Science and Social Research (ICSSR 2013)

The Empirical Research for the Influence Factors and Mechanism of Customer Experience ——Based on the Intermediate Car Marketing of China

Authors
Yan-e Li
Corresponding Author
Yan-e Li
Available Online July 2013.
DOI
10.2991/icssr-13.2013.126How to use a DOI?
Keywords
customer experience; influence factors; empirical research
Abstract

Along with the fast improvement of scientific technology and the enhancement of the hierarchy of needs, customer experience has become a new way to make competitive advantage for enterprises. Face the violent competition, customer experience has become critical for brand management for automobile enterprises. The aim of this research is to probe into the influence factors and latitude of customer experience for the car industry of china, which will direct the marketing and brand management for automobile enterprises.

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Science and Social Research (ICSSR 2013)
Series
Advances in Intelligent Systems Research
Publication Date
July 2013
ISBN
978-90-78677-75-8
ISSN
1951-6851
DOI
10.2991/icssr-13.2013.126How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yan-e Li
PY  - 2013/07
DA  - 2013/07
TI  - The Empirical Research for the Influence Factors and Mechanism of Customer Experience ——Based on the Intermediate Car Marketing of China
BT  - Proceedings of the 2nd International Conference on Science and Social Research (ICSSR 2013)
PB  - Atlantis Press
SP  - 541
EP  - 547
SN  - 1951-6851
UR  - https://doi.org/10.2991/icssr-13.2013.126
DO  - 10.2991/icssr-13.2013.126
ID  - Li2013/07
ER  -