Implementation of Logistics enterprises’ Brand Competition Strategy in China
Ping Chen, Mo Kuang
Available Online July 2013.
- https://doi.org/10.2991/icssr-13.2013.136How to use a DOI?
- brand competition; present situation analysis; strategy selection
- In the process of economic globalization, logistics enterprises in China find it importance to brand competition and brand integration for improving their competitiveness. A company cannot gain solid position in market competition, without making brand core value, designing a series of strategy and carry out. This study analyzes the present situation of logistics enterprises in China, offers a proposal about how to bring the brand strategy into effect.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ping Chen AU - Mo Kuang PY - 2013/07 DA - 2013/07 TI - Implementation of Logistics enterprises’ Brand Competition Strategy in China BT - 2nd International Conference on Science and Social Research (ICSSR 2013) PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/icssr-13.2013.136 DO - https://doi.org/10.2991/icssr-13.2013.136 ID - Chen2013/07 ER -