Proceedings of the 2nd International Conference on Science and Social Research (ICSSR 2013)

Implementation of Logistics enterprises’ Brand Competition Strategy in China

Authors
Ping Chen, Mo Kuang
Corresponding Author
Ping Chen
Available Online July 2013.
DOI
https://doi.org/10.2991/icssr-13.2013.136How to use a DOI?
Keywords
brand competition; present situation analysis; strategy selection
Abstract
In the process of economic globalization, logistics enterprises in China find it importance to brand competition and brand integration for improving their competitiveness. A company cannot gain solid position in market competition, without making brand core value, designing a series of strategy and carry out. This study analyzes the present situation of logistics enterprises in China, offers a proposal about how to bring the brand strategy into effect.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
2nd International Conference on Science and Social Research (ICSSR 2013)
Part of series
Advances in Intelligent Systems Research
Publication Date
July 2013
ISBN
978-90-78677-75-8
ISSN
1951-6851
DOI
https://doi.org/10.2991/icssr-13.2013.136How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ping Chen
AU  - Mo Kuang
PY  - 2013/07
DA  - 2013/07
TI  - Implementation of Logistics enterprises’ Brand Competition Strategy in China
BT  - 2nd International Conference on Science and Social Research (ICSSR 2013)
PB  - Atlantis Press
SN  - 1951-6851
UR  - https://doi.org/10.2991/icssr-13.2013.136
DO  - https://doi.org/10.2991/icssr-13.2013.136
ID  - Chen2013/07
ER  -