Cultural Resource Development of Traditional Time-honored Brand Image

DOI

10.2991/icssr-14.2014.123How to use a DOI?

Keywords

Time-honored brand; Brand image; Cultural resource

Abstract

In the era of booming market economy, the cultural resource has become the important influential factor to promote the growth of economy. Time-honored brand enterprises, based on modern design and brand theories, should conform to this trend and explore own effective cultural resources to promote added value of the brand and enhance brand competitiveness so as to revitalize the enterprise vitality.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Chenhui Wu
PY  - 2014/06
DA  - 2014/06
TI  - Cultural Resource Development of Traditional Time-honored Brand Image
BT  - Proceedings of the 3rd International Conference on Science and Social Research
PB  - Atlantis Press
SP  - 535
EP  - 538
SN  - 2352-5398
UR  - https://doi.org/10.2991/icssr-14.2014.123
DO  - 10.2991/icssr-14.2014.123
ID  - Wu2014/06
ER  -