Wonder and Following-Analysis on Reasons for Female's following to Advertisements

DOI

10.2991/icssr-14.2014.197How to use a DOI?

Keywords

Advertisement concept. Visual Wonder. Symbolization. Identification. Female's following

Abstract

Based on the fact that the females follow the advertisement, three main reasons for female's following are analyzed: first, the transmission concept of advertisements and the female's aesthetic faith; second, symbolization and identification; third, advertisement wonder and female's watching. The analysis is aimed to reveal the essence of advertisement wonder and the deep social reasons for the female's following. From this aspect, the lack of public space in China and the necessity for construction of public construction of artistic criticism are verified.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Min Li
PY  - 2014/06
DA  - 2014/06
TI  - Wonder and Following-Analysis on Reasons for Female's following to Advertisements
BT  - Proceedings of the 3rd International Conference on Science and Social Research
PB  - Atlantis Press
SP  - 897
EP  - 901
SN  - 2352-5398
UR  - https://doi.org/10.2991/icssr-14.2014.197
DO  - 10.2991/icssr-14.2014.197
ID  - Li2014/06
ER  -