Problems and Countermeasures of the Marketing Management Business

DOI

10.2991/icsste-15.2015.67How to use a DOI?

Keywords

Business; Marketing; Issues; Measures

Abstract

As the development of China's economic and social development levels continue to improve, and the contact of the world's increasingly close business as an important force in promoting the revitalization of China's national economy and socialist construction in the ongoing development process to create a significant economic and social benefits. However, companies in the process of further development have more and more obvious drawbacks, hindering the healthy and sustainable development of China's enterprises. In this paper, the current status quo of Chinese enterprises in marketing management and problems were analyzed and research systems and how to improve the effectiveness of enterprise marketing management made several suggestions, and strive to be able to promote the healthy and sustainable development of China's enterprises to provide timely information.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fu Tingting
PY  - 2015/04
DA  - 2015/04
TI  - Problems and Countermeasures of the Marketing Management Business
BT  - Proceedings of the 2015 International Conference on Social Science and Technology Education
PB  - Atlantis Press
SP  - 232
EP  - 235
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-15.2015.67
DO  - 10.2991/icsste-15.2015.67
ID  - Tingting2015/04
ER  -