Comparative Study on the Performance of China’s Economy Hotel with Different Chain Organization Modes

DOI

10.2991/icsste-15.2015.215How to use a DOI?

Keywords

Economy Hotel; Chain Organization Mode; Efficiency; DEA

Abstract

Economy hotels are not only a service industry with huge consumption potential and franchising widely used but also is outstanding in the hotel industry. However, affected by the rapid rise in rent and labor costs, severe homogeneous competition and other reasons, hotels are facing development bottlenecks. Based on the perspective of corporate chain organizational model, the CCR model and BCC model of data envelopment analysis (DEA) are used to comparative analysis the operating efficiency of 12 economy hotels in 2013.The results show that in 2013 the overall efficiency of the Chinese economy hotel is not high, but the average pure technical efficiency at a high level; the performance differences between different organizational models economy hotel chain significantly, in addition to the little difference of pure technical efficiency, are both predominantly company-owned chain>plural form>predominantly franchised chain.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhang Tao
AU  - Jia Binbin
PY  - 2015/04
DA  - 2015/04
TI  - Comparative Study on the Performance of China’s Economy Hotel with Different Chain Organization Modes
BT  - Proceedings of the 2015 International Conference on Social Science and Technology Education
PB  - Atlantis Press
SP  - 845
EP  - 852
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsste-15.2015.215
DO  - 10.2991/icsste-15.2015.215
ID  - Tao2015/04
ER  -