Analysis and Evaluation Service Quality with Fuzzy - Banking Service Quality in East Java, Indonesia
Rachmad Hidayat, Harliwanti Prisilia
Available Online December 2018.
- https://doi.org/10.2991/icst-18.2018.127How to use a DOI?
- fuzzy - banking service quality; e-channel; e-banking; sms banking
- The research aimed ad analyzing and evaluating the banking service quality in East Java. The research to know the service standard which is suitable for the customer's desire and arranges an improvement priority of service quality that should be given to the customers. The method used to measure quality is Fuzzy-Banking Service Quality. Service quality analysis by using fuzzy Banking Service Quality which is aided by using the MATLAB application. Based on the research results, customers valuation average toward the bank customer level is good. The services given have fulfilled the customer expectation. There is service which becomes the priority to be improved that is e-chanel, e-Banking, sms banking and ATM, competitive interest and parking lot for customers.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Rachmad Hidayat AU - Harliwanti Prisilia PY - 2018/12 DA - 2018/12 TI - Analysis and Evaluation Service Quality with Fuzzy - Banking Service Quality in East Java, Indonesia BT - Proceedings of the International Conference on Science and Technology (ICST 2018) PB - Atlantis Press SP - 620 EP - 624 SN - 2589-4943 UR - https://doi.org/10.2991/icst-18.2018.127 DO - https://doi.org/10.2991/icst-18.2018.127 ID - Hidayat2018/12 ER -