Media Agenda Setting as Strengthening Environmental Awareness and Concern in Youth

DOI

10.2991/icstcsd-19.2020.6How to use a DOI?

Keywords

youth, environmental awareness, environmental concern, media agenda setting, social media

Abstract

Media has a very vital role in society. One of the important functions of the media is the agenda setting function. The Agenda Setting Theory is a theory that states the ability of mass media to transfer two elements, namely awareness and information to the public agenda by directing public awareness and attention to issues that are considered important by the mass media. Lately there have been many global issues regarding waste, pollution, global warming, climate change, all of which should be of concern to the wider community.The specific purpose of this study is to identify opportunities for the media to raise issues that have an impact on strengthening environmental awareness and concern for adolescentss in the former residency of Banyumas. The long-term goal of this research is to make a comprehensive study of the condition of environmental awareness and concern among adolescents in the former Banyumas Residency area and later can be used as input for the media in order to build awareness and concern for the environment. The results showed that most of the teenagers in the former residency of Banyumas were aware of the environmental issues of the social media they were using. The awareness and concern for the environment of teenagers is quite high when they get exposure to information about environmental issues from social media they used. However, this awareness can be lost when other issues are reappointed by social media. From these findings it can be concluded that the environmental agenda by social media is very potential to generate and instill environmental awareness and concern among adolescents.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Imam Petrus Prawoto Jati
AU  - Dian Bestari Santi Rahayu
PY  - 2020/01
DA  - 2020/01
TI  - Media Agenda Setting as Strengthening Environmental Awareness and Concern in Youth
BT  - Proceedings of the Third International Conference on Social Transformation, Community and Sustainable Development (ICSTCSD 2019)
PB  - Atlantis Press
SP  - 194
EP  - 197
SN  - 2352-5398
UR  - https://doi.org/10.2991/icstcsd-19.2020.6
DO  - 10.2991/icstcsd-19.2020.6
ID  - PrawotoJati2020/01
ER  -