Strategy for Competitive Advantage of Traditional Sunda Food

DOI

10.2991/assehr.k.210312.024How to use a DOI?

Keywords

Competitive Advantage, Traditional Food

Abstract

The West Java millennial generation is considered to dislike Sundanese traditional food, this is due to several factors, this study aims to determine the right strategy to improve the competitiveness of Sundanese traditional food in their own area, the research method used is descriptive with a qualitative approach, the results of the study using a matrix IFAS and EFAS are known to have several strengths, opportunities but there are also weaknesses and threats which of course need to be improved by making taste innovations, increasing the ability of traditional Sundanese food processing experts and of course increasing competitiveness with international products that have flooded West Java.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dikdik Purwadisastra
AU  - Indarta Priyana
PY  - 2021
DA  - 2021/03/13
TI  - Strategy for Competitive Advantage of Traditional Sunda Food
BT  - Proceedings of the First International Conference on Science, Technology, Engineering and Industrial Revolution (ICSTEIR 2020)
PB  - Atlantis Press
SP  - 161
EP  - 164
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210312.024
DO  - 10.2991/assehr.k.210312.024
ID  - Purwadisastra2021
ER  -