A Survey Study in Vertical Cooperation of Chinese Fruit Supply Chain

DOI

10.2991/ictim-17.2017.34How to use a DOI?

Keywords

Vertical cooperation, fruit industry, supply chain

Abstract

Facing fierce global competition, Chinese fruit industry has to transfer its growth pattern from simple quantity expansion to quality upgrading. Vertical cooperation is one of the most helpful methods through this process. In this occasion, this paper aims to analyze the situation of vertical cooperation in the China's fruit production marketing chain under the condition of competition. With a survey study, this paper presents the willing, obstacle and effort of Chinese fruit business to form the vertical cooperation in the supply chain, and the impact of the influential factors on the result of vertical cooperation.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun Chen
AU  - Chao Chen
AU  - Dilin Yao
PY  - 2017/09
DA  - 2017/09
TI  - A Survey Study in Vertical Cooperation of Chinese Fruit Supply Chain
BT  - Proceedings of the International Conference on Transformations and Innovations in Management (ICTIM 2017)
PB  - Atlantis Press
SP  - 454
EP  - 464
SN  - 2352-5428
UR  - https://doi.org/10.2991/ictim-17.2017.34
DO  - 10.2991/ictim-17.2017.34
ID  - Chen2017/09
ER  -