Proceedings of the 8th International Conference on Technical and Vocational Education and Training (ICTVET 2021)

Design and Analysis of the Motion Graphic Publication Program Implementation as a Promotional Media for Batam TV

Authors
Army Trilidia Devega1, *, Ambiyar2, Fadhilah3, Syahril4, Novi Hendri Adi5, Mutiara Ayu Mawaddah6, Hafizh Ash Shiddiqi7
1,5,6Department of Informatics Engineering, Universitas Ibnu Sina, Batam, Indonesia
2,3,4Department of Electronics Engineering, Universitas Negeri Padang, Padang, Indonesia
7Department of Computer Science, Universitas Bina Nusantara, Jakarta, Indonesia
*Corresponding author. Email: devegaarmy@gmail.com
Corresponding Author
Army Trilidia Devega
Available Online 8 December 2021.
DOI
10.2991/assehr.k.211208.015How to use a DOI?
Keywords
Motion Graphic; Promotional Media; Effectiveness
Abstract

Motion graphics is a form of video-based advertising that incorporates corporate or other business advertising as a promotional medium for a wider community. The main purpose of this study is to develop motion graphic as promotional media for Batam TV, so that program publication can be distributed and accessed online through social media to reach a wider audience. We used Multimedia Development Life Cycle (MDLC) method to develop this motion graphic which based on six stages, namely concept, design, material collecting, assembly, testing, and distribution. The test analysis used Likert scale which has five rating scales from 108 respondents. Questionnaire distributed and tested for validity and reliability, the percentage of each aspect of making the motion graphics is obtained, namely the spatial aspect is 87.84%, the temporal aspect is 86.54%, the live action aspect is 88.95% and the typography aspect is 88.89%. Overall, these aspects scored 88.07% in the very effective category.

Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 8th International Conference on Technical and Vocational Education and Training (ICTVET 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
8 December 2021
ISBN
10.2991/assehr.k.211208.015
ISSN
2352-5398
DOI
10.2991/assehr.k.211208.015How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Army Trilidia Devega
AU  - Ambiyar
AU  - Fadhilah
AU  - Syahril
AU  - Novi Hendri Adi
AU  - Mutiara Ayu Mawaddah
AU  - Hafizh Ash Shiddiqi
PY  - 2021
DA  - 2021/12/08
TI  - Design and Analysis of the Motion Graphic Publication Program Implementation as a Promotional Media for Batam TV
BT  - Proceedings of the 8th International Conference on Technical and Vocational Education and Training (ICTVET 2021)
PB  - Atlantis Press
SP  - 85
EP  - 91
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211208.015
DO  - 10.2991/assehr.k.211208.015
ID  - Devega2021
ER  -