Study on Psychology of Audience Luxury Brand Clothing in Online Shopping

DOI

10.2991/ieesasm-16.2016.195How to use a DOI?

Keywords

Online Shopping, Clothing, Luxury Brands, Audience Psychology

Abstract

As China's economy continues to develop, people's living standards have improved, the material life demands more and more people prefer to buy clothing of luxury brands, so as to promote China to become a luxury consumer. At the same time the economic development also contributed to the progress of science and technology, nowadays, the Internet has become increasingly common, most people choose to shop online rather than go out shopping, so that the net purchase of luxury clothing brand was more widespread. In response to this phenomenon, this paper based on the psychological development of online shopping and the general public to buy online luxury clothing brands to study and make recommendations on the net purchase of luxury clothing brand.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuemei Gao
AU  - Weiqi Li
PY  - 2016/09
DA  - 2016/09
TI  - Study on Psychology of Audience Luxury Brand Clothing in Online Shopping
BT  - Proceedings of the 2016 4th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2016)
PB  - Atlantis Press
SP  - 925
EP  - 927
SN  - 2352-5428
UR  - https://doi.org/10.2991/ieesasm-16.2016.195
DO  - 10.2991/ieesasm-16.2016.195
ID  - Gao2016/09
ER  -