Study on Psychology of Audience Luxury Brand Clothing in Online Shopping
- Yuemei Gao, Weiqi Li
- Corresponding Author
- Yuemei Gao
Available Online September 2016.
- https://doi.org/10.2991/ieesasm-16.2016.195How to use a DOI?
- Online Shopping, Clothing, Luxury Brands, Audience Psychology
- As China's economy continues to develop, people's living standards have improved, the material life demands more and more people prefer to buy clothing of luxury brands, so as to promote China to become a luxury consumer. At the same time the economic development also contributed to the progress of science and technology, nowadays, the Internet has become increasingly common, most people choose to shop online rather than go out shopping, so that the net purchase of luxury clothing brand was more widespread. In response to this phenomenon, this paper based on the psychological development of online shopping and the general public to buy online luxury clothing brands to study and make recommendations on the net purchase of luxury clothing brand.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yuemei Gao AU - Weiqi Li PY - 2016/09 DA - 2016/09 TI - Study on Psychology of Audience Luxury Brand Clothing in Online Shopping BT - 2016 4th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2016) PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/ieesasm-16.2016.195 DO - https://doi.org/10.2991/ieesasm-16.2016.195 ID - Gao2016/09 ER -