The Role of Creativity in Entrepreneurship

DOI

10.2991/ieesasm-16.2016.304How to use a DOI?

Keywords

Entrepreneurship, creativity, innovation, competitiveness

Abstract

This paper evaluates to what extent creativity contributes to entrepreneurship both in theory and in practice. Entrepreneurship is a crucial business conduct in contemporary society, and it is obvious that there is a forceful interaction between creativity and entrepreneurship. The discussion is started from the definition and explanation of entrepreneurship and creativity, and the relationship of them is also addressed. Apart from creativity, other essential elements of entrepreneurship such as innovation, which is decisive to the feasibility of creative idea, are also considered. The paper also includes some personal experience of an Ingenuity program the author participated in as extra evidence for the argument.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chuyue Zhang
PY  - 2016/09
DA  - 2016/09
TI  - The Role of Creativity in Entrepreneurship
BT  - Proceedings of the 2016 4th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2016)
PB  - Atlantis Press
SP  - 1381
EP  - 1384
SN  - 2352-5428
UR  - https://doi.org/10.2991/ieesasm-16.2016.304
DO  - 10.2991/ieesasm-16.2016.304
ID  - Zhang2016/09
ER  -