User Analysis Based on Short Video and Live Streaming

DOI

10.2991/978-94-6463-058-9_17How to use a DOI?

Keywords

short video; live streaming with goods; user analysis; behavior characteristics

Abstract

With the development of the mobile internet, short videos, and live streaming have brought new development models for social interaction and consumption of users. From the perspectives of user group classification and behavior analysis, the article takes short video and live streaming as an instance, and then figures out the similarities and differences between the users. At the same time, user characteristics are also focused and compared. In fact, it takes a video anchor as an example to analyze, which is helpful for enterprises to better understand the basic behavior characteristics of users. According to the needs and preferences of users, video anchor can better grasp the development direction of short video and live video with goods, so as to formulate more scientific and effective development strategies.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xiya Wang
AU  - Ben Wang
AU  - Yinggui Wang
AU  - Liangqi Chen
PY  - 2022
DA  - 2022/12/27
TI  - User Analysis Based on Short Video and Live Streaming
BT  - Proceedings of the 2nd International Conference on Internet, Education and Information Technology (IEIT 2022)
PB  - Atlantis Press
SP  - 94
EP  - 100
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-058-9_17
DO  - 10.2991/978-94-6463-058-9_17
ID  - Wang2022
ER  -