Proceedings of the 2014 Conference on Informatisation in Education, Management and Business

Regional Brand Management in Financial Industry

Authors
Wang Shihe
Corresponding Author
Wang Shihe
Available Online September 2014.
DOI
https://doi.org/10.2991/iemb-14.2014.24How to use a DOI?
Keywords
Regional brand; origin and development; branding; brand management
Abstract
Regional brand has risen in the world and become the focus of regional managers recently. Through theoretical study on regional branding abroad is still in its infancy, based on the long-term tracking to regional branding of foreign research literature, this thesis conducts existing research review and points out the deficiencies of the existing studies from the origin and the theoretical basis of the brand, the study area and regional brand strategy and management in order to provide information and reference to future regional brand research and practice.
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Proceedings
2014 Conference on Informatisation in Education, Management and Business (IEMB-14)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
September 2014
ISBN
978-94-62520-26-4
ISSN
2352-5398
DOI
https://doi.org/10.2991/iemb-14.2014.24How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Wang Shihe
PY  - 2014/09
DA  - 2014/09
TI  - Regional Brand Management in Financial Industry
BT  - 2014 Conference on Informatisation in Education, Management and Business (IEMB-14)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/iemb-14.2014.24
DO  - https://doi.org/10.2991/iemb-14.2014.24
ID  - Shihe2014/09
ER  -