Regional Brand Management in Financial Industry
Available Online September 2014.
- https://doi.org/10.2991/iemb-14.2014.24How to use a DOI?
- Regional brand; origin and development; branding; brand management
- Regional brand has risen in the world and become the focus of regional managers recently. Through theoretical study on regional branding abroad is still in its infancy, based on the long-term tracking to regional branding of foreign research literature, this thesis conducts existing research review and points out the deficiencies of the existing studies from the origin and the theoretical basis of the brand, the study area and regional brand strategy and management in order to provide information and reference to future regional brand research and practice.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Wang Shihe PY - 2014/09 DA - 2014/09 TI - Regional Brand Management in Financial Industry BT - 2014 Conference on Informatisation in Education, Management and Business (IEMB-14) PB - Atlantis Press SP - 85 EP - 87 SN - 2352-5398 UR - https://doi.org/10.2991/iemb-14.2014.24 DO - https://doi.org/10.2991/iemb-14.2014.24 ID - Shihe2014/09 ER -