Research on Novel Pattern and Approach for Mobile Internet Marketing based on Data Mining and Information Fusion Techniques

DOI

10.2991/iemb-15.2015.159How to use a DOI?

Keywords

Data Mining; Mobile Internet Marketing; Information Fusion; Numerical Simulation.

Abstract

In this paper, we conduct theoretical research on the novel pattern and approach for mobile Internet marketing based on data mining and information fusion algorithms. At present, with the globalization of economy, Internet technology and information technology as the characteristics of the new economy, the enterprise management put forward higher requirements. In recent years, with the progress of the popularization of computer and network technology, network marketing has been booming. Compared with the traditional marketing, network marketing has the transmission speed, wide range, vivid, rapid feedback, low cost, many advantages. Our method performs well and obtains acceptable result. We will research more on the topic in the future study.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chai Shaozong
PY  - 2015/09
DA  - 2015/09
TI  - Research on Novel Pattern and Approach for Mobile Internet Marketing based on Data Mining and Information Fusion Techniques
BT  - Proceedings of the 2015 Conference on Informatization in Education, Management and Business
PB  - Atlantis Press
SP  - 769
EP  - 773
SN  - 2352-5398
UR  - https://doi.org/10.2991/iemb-15.2015.159
DO  - 10.2991/iemb-15.2015.159
ID  - Shaozong2015/09
ER  -