Research on Business English Cross-cultural Communication Activity Context and Interactive Communication Mechanism

DOI

10.2991/iemb-15.2015.163How to use a DOI?

Keywords

Business English; Cross-cultural and Interactive Communication; Novel Perspective.

Abstract

In this paper, we conduct research on the business English cross-cultural communication activity context and interactive communication mechanism. Culture is the spirit of human creation achievements and composite material research, language is the best carrier of culture, is the core of the culture and values. Various forms of exchanges with the requirements of modern business people must have a strong business English pragmatic competence. Our method will help business managers to enhance their English ability under changeable circumstances which is meaningful.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Liu Danxia
AU  - Wang Lijun
PY  - 2015/09
DA  - 2015/09
TI  - Research on Business English Cross-cultural Communication Activity Context and Interactive Communication Mechanism
BT  - Proceedings of the 2015 Conference on Informatization in Education, Management and Business
PB  - Atlantis Press
SP  - 789
EP  - 793
SN  - 2352-5398
UR  - https://doi.org/10.2991/iemb-15.2015.163
DO  - 10.2991/iemb-15.2015.163
ID  - Danxia2015/09
ER  -