Analysis of the Enterprise Culture Construction in the New Media Environment

DOI

10.2991/iemb-15.2015.184How to use a DOI?

Keywords

new media environment enterprise culture construction

Abstract

Along with the economy globalization and the trend of globalization, the development of digital media has already affected all areas of our society deeply. The new media environment brings chances and challenges to the enterprise culture construction. In this paper, we discussed the new media environment and its characteristics, the corresponding suggestions are put forward for the construction of enterprise culture in order to alleviate the current state which our country’s enterprise culture construction relative lag, improve the effectiveness of the enterprise culture construction.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Geng Xinghong
AU  - Zhang Xuepeng
AU  - Geng Xingjuan
PY  - 2015/09
DA  - 2015/09
TI  - Analysis of the Enterprise Culture Construction in the New Media Environment
BT  - Proceedings of the 2015 Conference on Informatization in Education, Management and Business
PB  - Atlantis Press
SP  - 894
EP  - 899
SN  - 2352-5398
UR  - https://doi.org/10.2991/iemb-15.2015.184
DO  - 10.2991/iemb-15.2015.184
ID  - Xinghong2015/09
ER  -