Proceedings of the 2017 9th International Economics, Management and Education Technology Conference (IEMETC 2017)

Research on the Cultural Brand Branding Strategy in Fujian Free Trade Area

Authors
Juan Guo, Wenchao Du
Corresponding Author
Juan Guo
Available Online July 2017.
DOI
10.2991/iemetc-17.2017.57How to use a DOI?
Keywords
Free Trade Area, Strategy Research, Cultural Branding, In Localization
Abstract

Based on the new model of consumer psychology ----- AIGAS model, this paper constructs the cultural brand of FTA in Fujian province. Through the cultural rebirth strategy, the cultural transformation strategy of Taiwan culture marketing mode, the multi-media marketing strategy, Fujian local culture output strategy to build a complete AIGAS brand model, from the strategic height of the image of the Fujian FTA accurate positioning in the process of internal and external communication to maintain a unified and complete brand image of Fujian FTA, Fujian Province to enhance the self- Trade Area, the influence of cultural brand at home and abroad, from the Free Trade Area in Fujian Province to enhance the value of cultural brands to provide assistance

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 9th International Economics, Management and Education Technology Conference (IEMETC 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
July 2017
ISBN
10.2991/iemetc-17.2017.57
ISSN
2352-5428
DOI
10.2991/iemetc-17.2017.57How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Juan Guo
AU  - Wenchao Du
PY  - 2017/07
DA  - 2017/07
TI  - Research on the Cultural Brand Branding Strategy in Fujian Free Trade Area
BT  - Proceedings of the 2017 9th International Economics, Management and Education Technology Conference (IEMETC 2017)
PB  - Atlantis Press
SP  - 270
EP  - 276
SN  - 2352-5428
UR  - https://doi.org/10.2991/iemetc-17.2017.57
DO  - 10.2991/iemetc-17.2017.57
ID  - Guo2017/07
ER  -