Proceedings of the 2017 9th International Economics, Management and Education Technology Conference (IEMETC 2017)

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Jingdezhen ceramic "old" brand heritage and redesign

Authors
Yuchuan Guo, Yuanyuan Fan
Corresponding Author
Yuchuan Guo
Available Online July 2017.
DOI
10.2991/iemetc-17.2017.93How to use a DOI?
Keywords
Jingdezhen ceramic, "old", the brand heritage, redesign.
Abstract

In Jingdezhen ceramic research aspects of the "old", personal or based on their own professional and brand design point of view to study, and puts forward specific solutions, hope that through brand design method on the inheritance and development of Jingdezhen "old" have different attempts, that is why the author research this topic.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 9th International Economics, Management and Education Technology Conference (IEMETC 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
July 2017
ISBN
10.2991/iemetc-17.2017.93
ISSN
2352-5428
DOI
10.2991/iemetc-17.2017.93How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Yuchuan Guo
AU  - Yuanyuan Fan
PY  - 2017/07
DA  - 2017/07
TI  - Jingdezhen ceramic "old" brand heritage and redesign
BT  - Proceedings of the 2017 9th International Economics, Management and Education Technology Conference (IEMETC 2017)
PB  - Atlantis Press
SP  - 448
EP  - 452
SN  - 2352-5428
UR  - https://doi.org/10.2991/iemetc-17.2017.93
DO  - 10.2991/iemetc-17.2017.93
ID  - Guo2017/07
ER  -