Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017)

Innovation Analysis on the Enterprise Marketing Mode in the Background of New Media

Authors
Xu Zhu
Corresponding Author
Xu Zhu
Available Online April 2017.
DOI
10.2991/iemss-17.2017.292How to use a DOI?
Keywords
innovation analysis, enterprise marketing mode, new media
Abstract

The rapid development and extensive application of new media technology has brought great impact on the Chinese marketing field, but also brought many opportunities for the marketing transformation and expansion. In order to present the basic situation of China's marketing development in the new media environment, this article focuses on the transformation of the marketing idea in the new media environment, the innovation of the marketing platform and transformation development of industry marketing.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
April 2017
ISBN
10.2991/iemss-17.2017.292
ISSN
2352-5428
DOI
10.2991/iemss-17.2017.292How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xu Zhu
PY  - 2017/04
DA  - 2017/04
TI  - Innovation Analysis on the Enterprise Marketing Mode in the Background of New Media
BT  - Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017)
PB  - Atlantis Press
SP  - 1599
EP  - 1603
SN  - 2352-5428
UR  - https://doi.org/10.2991/iemss-17.2017.292
DO  - 10.2991/iemss-17.2017.292
ID  - Zhu2017/04
ER  -