Proceedings of the 2nd International Interdisciplinary Conference on Environmental Sciences and Sustainable Developments (IICESSD) 2022 Education and Green Economy (IICESSD EGE 2022)

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Experiential Value Stimulus Affects Emotion and Word of Mouth: Study at a Local Restaurant

Authors
Widi Dewi Ruspitasari1, *, Suman Anselah2
1Faculty of Economics and Business Institut Teknologi dan Bisnis Asia Malang – East Java, Malang, Indonesia
2Faculty of Economics and Business, IAIN University Kendari, Kendari, Indonesia
*Corresponding author. Email: wididewi@asia.ac.id
Corresponding Author
Widi Dewi Ruspitasari
Available Online 31 December 2023.
DOI
10.2991/978-2-38476-172-2_11How to use a DOI?
Keywords
Experiential Value; Emotions; WOM
Abstract

This study explores the effect of experiential value on emotion and word of mouth, and the moderating effect of experiential value on word of mouth through consumer emotions. Respondents in this study were 95 consumers who visited meatball restaurants in the city of Malang, and used PLS analysis tools. The result of this research is that experiential value has an effect on emotion and WOM either directly or indirectly.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Interdisciplinary Conference on Environmental Sciences and Sustainable Developments (IICESSD) 2022 Education and Green Economy (IICESSD EGE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2023
ISBN
10.2991/978-2-38476-172-2_11
ISSN
2352-5398
DOI
10.2991/978-2-38476-172-2_11How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Widi Dewi Ruspitasari
AU  - Suman Anselah
PY  - 2023
DA  - 2023/12/31
TI  - Experiential Value Stimulus Affects Emotion and Word of Mouth: Study at a Local Restaurant
BT  - Proceedings of the 2nd International Interdisciplinary Conference on Environmental Sciences and Sustainable Developments (IICESSD)  2022 Education and Green Economy (IICESSD EGE 2022)
PB  - Atlantis Press
SP  - 64
EP  - 70
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-172-2_11
DO  - 10.2991/978-2-38476-172-2_11
ID  - Ruspitasari2023
ER  -