Proceedings of the International Joint Conference on Arts and Humanities 2023 (IJCAH 2023)

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Development of Media Campaigns to Increase Beginner Voters’ Political Participation

Authors
Rr Nanik Setyowati1, *, Pudji Astuti1, Anam Miftakhul Huda1
1Universitas Negeri Surabaya, Surabaya, Indonesia
*Corresponding author. Email: naniksetyowati@unesa.ac.id
Corresponding Author
Rr Nanik Setyowati
Available Online 19 December 2023.
DOI
10.2991/978-2-38476-152-4_171How to use a DOI?
Keywords
Development; Campaign Media; Politic Participation; Rookie Voter
Abstract

The democratic party which will be held in 2024 will be attended by all Indonesian citizens, including first-time voters. The level of participation of novice voters is expected to take part in the democratic party. This research is an effort to reduce the number of abstentions in the upcoming 2024 election. In efforts in this Generation Z era, the campaign is not carried out in an open area with conventional speeches or campaigns, it is necessary to have innovations in providing insight into political literacy. This study uses Research and development (R&D) with the ADDIE Analysis, Design, Develop, Implementation, and Evaluate models, because it is suitable for development research models. The results of this study are expected to obtain an effective campaign media product for first-time voters so that it can increase the participation of first-time voters to join the 2024 Democracy party with the SBV Short movie campaign media product.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Joint Conference on Arts and Humanities 2023 (IJCAH 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 December 2023
ISBN
10.2991/978-2-38476-152-4_171
ISSN
2352-5398
DOI
10.2991/978-2-38476-152-4_171How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rr Nanik Setyowati
AU  - Pudji Astuti
AU  - Anam Miftakhul Huda
PY  - 2023
DA  - 2023/12/19
TI  - Development of Media Campaigns to Increase Beginner Voters’ Political Participation
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2023 (IJCAH 2023)
PB  - Atlantis Press
SP  - 1706
EP  - 1711
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-152-4_171
DO  - 10.2991/978-2-38476-152-4_171
ID  - Setyowati2023
ER  -