Proceedings of the International Joint Conference on Arts and Humanities 2023 (IJCAH 2023)

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Aesthetic Principles in Graphic Design: A Comparative Study of Modern and Postmodern Approaches

Authors
Tri C. Kusumandyoko1, *, Muhammad W. Ardani1
1Universitas Negeri Surabaya, Surabaya, Indonesia
*Corresponding author. Email: tricahyo@unesa.ac.id
Corresponding Author
Tri C. Kusumandyoko
Available Online 19 December 2023.
DOI
10.2991/978-2-38476-152-4_80How to use a DOI?
Keywords
Aesthetic; Graphic Design; Principles
Abstract

Through a comparative assessment of classic and contemporary techniques, this article examines aesthetic concepts in graphic design. The urpose of this study is to compare and contrast the aesthetic principles and characteristics of contemporary and traditional graphic design methods. A comprehensive literature review, historical examples of graphic design, and a comparison of works by contemporary and traditional graphic designers were all part of the research methodology. The discoveries of this study will give significant knowledge into how tasteful standards have advanced over the time. It will shed light on how aesthetic choices made by graphic designers are influenced by technological advancements, cultural shifts, and artistic movements. This examination adds to the field of visual communication design by upgrading how we might interpret the stylish standards basic the discipline. These discoveries won't just be useful to visual creators who wish to make outwardly engaging plans, yet in addition give an establishment to additional innovative work in the field of visual communication design.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Joint Conference on Arts and Humanities 2023 (IJCAH 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 December 2023
ISBN
10.2991/978-2-38476-152-4_80
ISSN
2352-5398
DOI
10.2991/978-2-38476-152-4_80How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tri C. Kusumandyoko
AU  - Muhammad W. Ardani
PY  - 2023
DA  - 2023/12/19
TI  - Aesthetic Principles in Graphic Design: A Comparative Study of Modern and Postmodern Approaches
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2023 (IJCAH 2023)
PB  - Atlantis Press
SP  - 831
EP  - 839
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-152-4_80
DO  - 10.2991/978-2-38476-152-4_80
ID  - Kusumandyoko2023
ER  -