Training on Marketing Optimization Through Social Media for MSMEs in Kotagede Yogyakarta Silver Crafts

DOI

10.2991/978-2-38476-152-4_34How to use a DOI?

Keywords

Kotagede; MSMEs; Silver; Social Media Marketing

Abstract

Kotagede has long been a silver center with a long history. Since the 17th century, silversmithing in this region has grown and thriving today. The uniqueness of silver handicrafts in Kotagede attracts the attention of tourists. However, in real situations, many artisans in Kotagede need help in marketing. They need help to compete with imported products, especially from China, which are often cheaper because they are produced using molding techniques. Community service in the form of Optimizing Business Through Social Media Marketing aims to optimize business through social media mar-keting. It was attended by community service partner participants Haseena Jewelry and “ER Prapen” Jewelry Workshop, which focused on marketing jewelry and silver handicraft products. This training includes a greater under-standing of social media marketing and social media content strategies. The training results show increased knowledge, as evidenced by the pre-test and post-test scores. The average value of the pre-test is 28.7, while the average value of the post-test is 74.7. The results show that the participants’ under-standing before and after the training increased. Participants can demonstrate a deeper understanding of social media marketing and content marketing strategies.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rizqi Sukma Kharisma
AU  - Kartika Sari Yudaninggar
AU  - Raditya Wardhana
AU  - Popi Andiyansari
AU  - Krisna Aditya Pratama
AU  - Rizka Nanda Salsabila
AU  - Salma Khoirun Nisaa
AU  - Satya Tegar Kusuma
AU  - Atha Sulthan Syaukani Lazuardi
PY  - 2023
DA  - 2023/12/19
TI  - Training on Marketing Optimization Through Social Media for MSMEs in Kotagede Yogyakarta Silver Crafts
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2023 (IJCAH 2023)
PB  - Atlantis Press
SP  - 363
EP  - 372
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-152-4_34
DO  - 10.2991/978-2-38476-152-4_34
ID  - Kharisma2023
ER  -