Proceedings of the 4th International Conference on Informatics, Technology and Engineering 2023 (InCITE 2023)

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Indonesia e-Bike Consumer Preference Trough Market Potential Research: A Choice-Based Conjoint Analysis

Authors
Andi Ameera Sayaka Cakravastia1, *, Anas Ma’ruf1
1Bandung Institute of Technology, Bandung, 40132, Indonesia
*Corresponding author. Email: ameerasayaka@student.itb.ac.id
Corresponding Author
Andi Ameera Sayaka Cakravastia
Available Online 19 November 2023.
DOI
10.2991/978-94-6463-288-0_32How to use a DOI?
Keywords
e-bikes preference; choice-based conjoint; product development
Abstract

E-bike is gaining popularity and accelerating the bike industry to speed up new product development. This study aims to identify e-bike preferences desired by consumers through market research. The choice-based conjoint method analyzes consumer preferences, forecasts potential e-bike market share, and classifies e-bike customer profiles. Each consumer preference profile is mapped regarding technical requirements through the availability of components on the market. The e-Bike battery type dominates 20% among other e-bikes feature preferences. It has also identified three e-bike profiles: city, mountain bike, and all-urban, with a market share receptively of 46%, 32%, and 22%. The research also concluded that there are two clusters of e-bike customers. The first cluster is the neutral consumer to e-bikes or conventional bike preferences. The second cluster is consumers who prefer e-bikes and are willing to pay more for technological and eco-friendly vehicles.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Informatics, Technology and Engineering 2023 (InCITE 2023)
Series
Atlantis Highlights in Engineering
Publication Date
19 November 2023
ISBN
978-94-6463-288-0
ISSN
2589-4943
DOI
10.2991/978-94-6463-288-0_32How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Andi Ameera Sayaka Cakravastia
AU  - Anas Ma’ruf
PY  - 2023
DA  - 2023/11/19
TI  - Indonesia e-Bike Consumer Preference Trough Market Potential Research: A Choice-Based Conjoint Analysis
BT  - Proceedings of the 4th International Conference on Informatics, Technology and Engineering 2023 (InCITE 2023)
PB  - Atlantis Press
SP  - 377
EP  - 389
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-288-0_32
DO  - 10.2991/978-94-6463-288-0_32
ID  - Cakravastia2023
ER  -