An Analysis of Local Product Authenticity and Customer Attachments

DOI

10.2991/aebmr.k.200127.088How to use a DOI?

Keywords

Product authenticity, product attachment, behavioral intentions

Abstract

When traveling, tourists do not mind to spend more money to buy local products in the destinations they visited. Finding authentic local products when traveling is considered as providing crucial social identity as local products is unique and cannot be found in other tourist places. This study is aimed to analyze tourist shopping behaviors for local products that have authentic values. The quantitative research method was conducted to examine tourists’ purchases on local batik when visiting Yogyakarta and Surakarta. A total of 189 respondents were analyzed using SEM-PLS. The results revealed that 1) Product authenticity is built by five dimensions, namely quality commitment, heritage, uniqueness, continuity, and consistency. 2) Product authenticity and product attachment positively influence behavior intention. 3) Product attachment mediates product authenticity and behavioral intention relationship. This study is important for understanding the role of local product authenticity to increase tourist spending, and for local industries to consider the business value of authenticity.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - R. Roostika
PY  - 2020
DA  - 2020/01/31
TI  - An Analysis of Local Product Authenticity and Customer Attachments
BT  - Proceedings of the 17 th International Symposium on Management (INSYMA 2020)
PB  - Atlantis Press
SP  - 437
EP  - 442
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200127.088
DO  - 10.2991/aebmr.k.200127.088
ID  - Roostika2020
ER  -