The International Symposium on Management (Insyma) is a scientific event that has successfully been held for 17 years and this year of 2020 is entering 17 years of its implementation. The Insyma invites numerous papers and participants from academicians and practitioners to discuss various business and management topics. The Insyma venue is held alternately inside and outside Indonesia. In 2018, Insyma was held in Burapha University Thailand and in 2019 was held in Manado, Indonesia. This year, the Insyma will be held in Vietnam in collaboration between the University of Surabaya (Ubaya) Faculty Business & Economics Management Department and Ba Ria Vung Tau University, co-hosted by Our Lady of Fatima University, Phillipines, STIE PGRI Dewantara Jombang, Universitas Islam Lamongan, Ubaya Accounting Department, Ubaya Economics Department, Ubaya School of Management , and Ubaya Master of Management study programs from Indonesia. The 17th Insyma will be held on February 19-21, 2020 at Ba Ria Vung Tau University. The symposium aims to provide a forum for discussion among leading academicians, researchers, students, and practitioners worldwide who are experts in economic and social sciences. The 17th Insyma theme is Industrial Revolution 4.0 - Opportunities and Challenges in the Digital Business. The Insyma discusses various research results and practical experiences in Marketing, Finance & Accounting, Human Resources, entrepreneurship, Strategic Management, Operation Management, Cross Culture Management, Service Management, and other business topics. For the 17th Insyma, the committee received a total of 150 papers and after a double-blind review process, 104 papers were selected. The review process was applied on all papers and involving a minimum of 2 reviewers. In 2020, there are 31 reviewers from various branches of business field, coming from various countries such as Australia, Belgium, Hongkong, Japan, Malaysia, Slovakia, Taiwan, The Netherlands, the U.S., and Vietnam. We thank all authors, participants, and co-hosts for their contributions and we hope that these proceedings can contribute something to the development of science and business practices. Hopefully, you can enjoy and gain valuable knowledge and lessons from this article collection.