Hyperlocal Journalism as a Strategy in Facing Digital Disruption: A Case Study of Jawa Pos Newspaper
D. Anandya, F. Mutiara, A. Priyonggo
Available Online 31 January 2020.
- https://doi.org/10.2991/aebmr.k.200127.006How to use a DOI?
- Media, hyperlocal media, local content, newspaper, digital media, media strategy
- When the national mass media experiences a significant decline in circulation, this is not the case with Jawa Pos Newspaper, a regional newspaper in East Java. Circulation of newspaper sales both retail and subscription as well as advertising revenue declines, but the decline in Jawa Pos is not as deep as other newspapers. Losing to the speed of publication compared to online media, but choosing to concentrate on presenting local content, through what is referred to as hyperlocal journalism, which cannot be fulfilled by other online and newspaper media, as well as focusing on segments of readers who have worked and are economically established, making Jawa Pos’ business performance, in general, remains excellent.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - D. Anandya AU - F. Mutiara AU - A. Priyonggo PY - 2020 DA - 2020/01/31 TI - Hyperlocal Journalism as a Strategy in Facing Digital Disruption: A Case Study of Jawa Pos Newspaper BT - Proceedings of the 17 th International Symposium on Management (INSYMA 2020) PB - Atlantis Press SP - 26 EP - 29 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200127.006 DO - https://doi.org/10.2991/aebmr.k.200127.006 ID - Anandya2020 ER -