Green Concept: Customer Satisfaction in the Service Business
H. P. Dewi
H. P. Dewi
Available Online 31 January 2020.
- https://doi.org/10.2991/aebmr.k.200127.050How to use a DOI?
- green marketing, customer satisfaction, environmental awareness
- This study aims to determine the factors that influence customer satisfaction. The research method used was quantitative. The sampling technique used purposive sampling with 96 respondents. The analysis technique in this study consisted of three stages, namely the first stage of the validity test, the second stage of the reliability test, and the third stage using SEM (Structural Equation Modeling) through SmartPls 3.0 software. The results of this study explained that environmental awareness had a significant effect on current green practices, current green practices had an influence on customer satisfaction, green perceived quality had no effect on customer satisfaction, green marketing had no effect on green perceived quality, and green marketing had no effect on customer satisfaction.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - H. P. Dewi PY - 2020 DA - 2020/01/31 TI - Green Concept: Customer Satisfaction in the Service Business BT - Proceedings of the 17 th International Symposium on Management (INSYMA 2020) PB - Atlantis Press SP - 244 EP - 250 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200127.050 DO - https://doi.org/10.2991/aebmr.k.200127.050 ID - Dewi2020 ER -