Proceedings of the 17 th International Symposium on Management (INSYMA 2020)

Green Concept: Customer Satisfaction in the Service Business

Authors
H. P. Dewi
Corresponding Author
H. P. Dewi
Available Online 31 January 2020.
DOI
https://doi.org/10.2991/aebmr.k.200127.050How to use a DOI?
Keywords
green marketing, customer satisfaction, environmental awareness
Abstract
This study aims to determine the factors that influence customer satisfaction. The research method used was quantitative. The sampling technique used purposive sampling with 96 respondents. The analysis technique in this study consisted of three stages, namely the first stage of the validity test, the second stage of the reliability test, and the third stage using SEM (Structural Equation Modeling) through SmartPls 3.0 software. The results of this study explained that environmental awareness had a significant effect on current green practices, current green practices had an influence on customer satisfaction, green perceived quality had no effect on customer satisfaction, green marketing had no effect on green perceived quality, and green marketing had no effect on customer satisfaction.
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Volume Title
Proceedings of the 17 th International Symposium on Management (INSYMA 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
31 January 2020
ISBN
978-94-6252-892-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200127.050How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - H. P. Dewi
PY  - 2020
DA  - 2020/01/31
TI  - Green Concept: Customer Satisfaction in the Service Business
BT  - Proceedings of the 17 th International Symposium on Management (INSYMA 2020)
PB  - Atlantis Press
SP  - 244
EP  - 250
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200127.050
DO  - https://doi.org/10.2991/aebmr.k.200127.050
ID  - Dewi2020
ER  -