The Impact of Customer Trust on Brand Loyalty in Public Transportation
V. Briliana, I. Sari
Available Online 31 January 2020.
- https://doi.org/10.2991/aebmr.k.200127.074How to use a DOI?
- Perceived value, satisfaction, commitment, customer trust, brand loyalty
- This study aims to discover the impact of Perceived Value, Involvement, Satisfaction, Commitment, and Customer Trust on Brand Loyalty on Go-Ride users. This study used nonprobability sampling with purposive sampling methods with 151 respondents. The theoretical model was tested using structural equation modeling with partial least squares (SEM-PLS). The results showed that Perceived Value, Satisfaction, Commitment, and Customer Trust had an impact on Brand Loyalty in Go-Ride users, whereas Involvement had no impact on Brand Loyalty in Go-Ride users.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - V. Briliana AU - I. Sari PY - 2020 DA - 2020/01/31 TI - The Impact of Customer Trust on Brand Loyalty in Public Transportation BT - Proceedings of the 17 th International Symposium on Management (INSYMA 2020) PB - Atlantis Press SP - 361 EP - 364 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200127.074 DO - https://doi.org/10.2991/aebmr.k.200127.074 ID - Briliana2020 ER -