The Impact of Customer Trust on Brand Loyalty in Public Transportation

DOI

10.2991/aebmr.k.200127.074How to use a DOI?

Keywords

Perceived value, satisfaction, commitment, customer trust, brand loyalty

Abstract

This study aims to discover the impact of Perceived Value, Involvement, Satisfaction, Commitment, and Customer Trust on Brand Loyalty on Go-Ride users. This study used nonprobability sampling with purposive sampling methods with 151 respondents. The theoretical model was tested using structural equation modeling with partial least squares (SEM-PLS). The results showed that Perceived Value, Satisfaction, Commitment, and Customer Trust had an impact on Brand Loyalty in Go-Ride users, whereas Involvement had no impact on Brand Loyalty in Go-Ride users.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - V. Briliana
AU  - I. Sari
PY  - 2020
DA  - 2020/01/31
TI  - The Impact of Customer Trust on Brand Loyalty in Public Transportation
BT  - Proceedings of the 17 th International Symposium on Management (INSYMA 2020)
PB  - Atlantis Press
SP  - 361
EP  - 364
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200127.074
DO  - 10.2991/aebmr.k.200127.074
ID  - Briliana2020
ER  -