Proceedings of the 20th International Symposium on Management (INSYMA 2023)

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Antecedents Factors that Influence CUstomer’s Purchase Intention Towards Purchasing Counterfeit Products

Authors
Grace Felicia Djayapranara1, *, Andhy Setyawan1
1University of Surabaya, Surabaya, Indonesia
*Corresponding author. Email: gracedj@staff.ubaya.ac.id
Corresponding Author
Grace Felicia Djayapranara
Available Online 30 September 2023.
DOI
10.2991/978-94-6463-244-6_50How to use a DOI?
Keywords
Materialism; Risk of embarrassment; Ethics; Variety seeking; Purchase Intention
Abstract

Counterfeit products are a global problem that has become a hot topic of discussion in various circles. Many studies often blame counterfeit product manufacturers, but consumers also have a significant role in this problem. High consumer demand for counterfeit products causes counterfeit products to circulate more and more. Although the use of counterfeit products does not violate the law, this often makes consumers uncertain whether the actions they do are in accordance with the norms. Therefore, this study aims to investigate the factors influencing customers’ purchase intention towards purchasing counterfeit products. This study identifies several factors in product purchases, such as materialism, risk of embarrassment, ethics, variety-seeking behavior, and purchase intention. The research data was collected through an online survey of 450 respondents who had experience buying counterfeit products. The analysis method used was Structural Equation Modeling (SEM) using Lisrel 8.7 software. The results of this study indicate that when consumers with materialistic values hold ethics and feel a high risk of embarrassment, the desire to buy counterfeit products will be low.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 20th International Symposium on Management (INSYMA 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 September 2023
ISBN
10.2991/978-94-6463-244-6_50
ISSN
2352-5428
DOI
10.2991/978-94-6463-244-6_50How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Grace Felicia Djayapranara
AU  - Andhy Setyawan
PY  - 2023
DA  - 2023/09/30
TI  - Antecedents Factors that Influence CUstomer’s Purchase Intention Towards Purchasing Counterfeit Products
BT  - Proceedings of the 20th International Symposium on Management (INSYMA 2023)
PB  - Atlantis Press
SP  - 328
EP  - 335
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-244-6_50
DO  - 10.2991/978-94-6463-244-6_50
ID  - Djayapranara2023
ER  -