Proceedings of the 20th International Symposium on Management (INSYMA 2023)

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Are Habit, Social Influences, and Price Important to Actual Use of Online Food Delivery System (OFDS)?

Authors
Adhika Putra Wicaksono1, *, Bobby Ardiansyahmiraja1
1University of Surabaya, Surabaya, Indonesia
*Corresponding author. Email: adhikaputraw@staff.ubaya.ac.id
Corresponding Author
Adhika Putra Wicaksono
Available Online 30 September 2023.
DOI
10.2991/978-94-6463-244-6_41How to use a DOI?
Keywords
Online Food; Habit; Social Influence; Behavioral Intention
Abstract

Online Food Delivery Service (OFDS) can be defined as a transaction for the delivery of various foods through mobile handheld devices that allow consumers to connect to various local restaurants and food providers through mobile-based applications. In a developing country like Indonesia, the adoption rate and revenue of the OFDS sector are growing rapidly. This study aims to investigate what factors drive user intention to adopt the OFDS. Total of 100 respondents who filled out the questionnaire which was distributed online. Data is processed using the Structural Equation Model (SEM) method with the help of SPSS 23 and SMOSS 21 software. The results of this study indicate that the results of this study indicate that habit has a positive influence on the intention to use OFDS; price and intention to use OFDS have an influence on the actual use of OFDS. Based on the results of this study, OFDS providers must pay attention to habit and price factors so that more and more consumers adopt OFDS because it is predicted that in the next few years the number of users and income of the OFDS sector will increase.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 20th International Symposium on Management (INSYMA 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 September 2023
ISBN
10.2991/978-94-6463-244-6_41
ISSN
2352-5428
DOI
10.2991/978-94-6463-244-6_41How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Adhika Putra Wicaksono
AU  - Bobby Ardiansyahmiraja
PY  - 2023
DA  - 2023/09/30
TI  - Are Habit, Social Influences, and Price Important to Actual Use of Online Food Delivery System (OFDS)?
BT  - Proceedings of the 20th International Symposium on Management (INSYMA 2023)
PB  - Atlantis Press
SP  - 265
EP  - 271
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-244-6_41
DO  - 10.2991/978-94-6463-244-6_41
ID  - Wicaksono2023
ER  -