Proceedings of the 20th International Symposium on Management (INSYMA 2023)

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The Effect of Consumer Traits and Situational Factors on Online Impulsive Buying of Shopee Consumers in Surabaya During the Covid-19 Pandemic

Authors
Felisca Chelone1, Indarini1, *, Dudi Anandya1
1University of Surabaya, Surabaya, Indonesia
*Corresponding author. Email: inda@staff.ubaya.ac.id
Corresponding Author
Indarini
Available Online 30 September 2023.
DOI
10.2991/978-94-6463-244-6_53How to use a DOI?
Keywords
online impulsive buying; consumer traits; situational factors; Covid-19 pandemic
Abstract

There are more and more internet users in Indonesia during the Covid-19 pandemic and people’s shopping behavior has changed from offline to online. Many retail stores are expanding their market share by adding online stores. People who are increasingly consumptive during the Covid-19 pandemic have created a new habit of online impulsive shopping. This research was conducted on Shopee consumers in Surabaya and aims to determine and analyze the influence of consumer traits and situational factors on the desire to shop impulsively on the Shopee platform. These factors include the influence of impulsive buying, shopping enjoyment, consumer mood, person’s situation, website quality, retailer motivational activities, and product attributes on online impulsive buying behavior. The data from this study involved 339 respondents who were analyzed using the SEM (Structural Equation Modeling) method. The results show that three accepted hypotheses are accepted: impulsive buying tendency, consumer mood, and motivational activities by retailers on online impulsive buying.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 20th International Symposium on Management (INSYMA 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 September 2023
ISBN
10.2991/978-94-6463-244-6_53
ISSN
2352-5428
DOI
10.2991/978-94-6463-244-6_53How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Felisca Chelone
AU  - Indarini
AU  - Dudi Anandya
PY  - 2023
DA  - 2023/09/30
TI  - The Effect of Consumer Traits and Situational Factors on Online Impulsive Buying of Shopee Consumers in Surabaya During the Covid-19 Pandemic
BT  - Proceedings of the 20th International Symposium on Management (INSYMA 2023)
PB  - Atlantis Press
SP  - 350
EP  - 356
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-244-6_53
DO  - 10.2991/978-94-6463-244-6_53
ID  - Chelone2023
ER  -