PayLater: An Antecedent to Consumption Behavior and Consumption Level in Gen-Z

Fatmasari Endayani; Roby Nur Akbar; Dyah Setyawati; Resanti Lestari

doi:10.2991/978-94-6463-244-6_48

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PayLater: An Antecedent to Consumption Behavior and Consumption Level in Gen-Z

Authors

Fatmasari Endayani¹^{, *}, Roby Nur Akbar¹, Dyah Setyawati¹, Resanti Lestari¹

¹Merdeka University Malang, Malang, Indonesia

^*Corresponding author. Email: fatmasari.endayani@unmer.ac.id

Corresponding Author

Fatmasari Endayani

Available Online 30 September 2023.

DOI: 10.2991/978-94-6463-244-6_48 How to use a DOI?
Keywords: PayLater; Consumption behavior; Consumption Level; Gen-Z
Abstract: This study focuses on consumption level, consumption behavior, and the causal factor, PayLater. The population in this study was student sat public universities in East Java, with a total of 301,160 students. Based on the calculation of the sample size using the Slovin formula, the respondents in this study amounted to 100 people. Data were collected using a questionnaire and analyzed with Partial Least Square analysis tools. Hypotheses were tested, and the significance values of the three substructure models were developed. These three models were combined into a complete path coefficient model. The results of this study prove that the PayLater variable has a significant effect on consumption level, the PayLater variable has a significant effect on consumption behavior, the consumption behavior variable has a significant impact on consumption, the PayLater variable has a positive and significant effect on consumption behavior through consumption behavior as a mediating variable.
Copyright: © 2024 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 20th International Symposium on Management (INSYMA 2023)
Series: Advances in Economics, Business and Management Research
Publication Date: 30 September 2023
ISBN: 10.2991/978-94-6463-244-6_48
ISSN: 2352-5428
DOI: 10.2991/978-94-6463-244-6_48 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Fatmasari Endayani
AU  - Roby Nur Akbar
AU  - Dyah Setyawati
AU  - Resanti Lestari
PY  - 2023
DA  - 2023/09/30
TI  - PayLater: An Antecedent to Consumption Behavior and Consumption Level in Gen-Z
BT  - Proceedings of the 20th International Symposium on Management (INSYMA 2023)
PB  - Atlantis Press
SP  - 313
EP  - 318
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-244-6_48
DO  - 10.2991/978-94-6463-244-6_48
ID  - Endayani2023
ER  -

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