The Impact of E-Business’ Website Quality on Shopee’s Customer Satisfaction
- DOI
- 10.2991/978-94-6463-244-6_64How to use a DOI?
- Keywords
- Website quality; Customer satisfaction; Online shopping
- Abstract
This study aims to examine and analyze factors that can influence consumer satisfaction when shopping online with the online shopping application service object Shopee. This study applied basic research with six variables: website design, information quality, security and privacy, transaction and payment capability, delivery service, and customer satisfaction. This study used primary data sources by distributing questionnaires online. The sample used in this study involved 126 respondents. This study used a quantitative method using SPSS (Statistical Package for Social Sciences) software version 24.0. The results of this study indicate that website design, information quality, security and privacy, transaction and payment capability, and service delivery are known to have a significant positive effect on customer satisfaction.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Cintya Febriarizka AU - Fitri Novika Widjaja AU - Juliani Dyah Trisnawati PY - 2023 DA - 2023/09/30 TI - The Impact of E-Business’ Website Quality on Shopee’s Customer Satisfaction BT - Proceedings of the 20th International Symposium on Management (INSYMA 2023) PB - Atlantis Press SP - 441 EP - 446 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-244-6_64 DO - 10.2991/978-94-6463-244-6_64 ID - Febriarizka2023 ER -