Creating Shared Value: Turning Charity into Profit Abstract

DOI

10.2991/978-94-6463-244-6_71How to use a DOI?

Keywords

Creating Shared Value; Corporate Social Responsibility; Triple Bottom Line; PT. Pegadaian

Abstract

“The Gade Clean and Gold” program is a Creating shared value program initiated by PT. Pegadaian applied the Triple Bottom Line principle to carry out social, economic, and environmental responsibilities and create economic value for the company. The program is run by PT. Pegadaian prioritizes balance and harmony in social, economic, and environmental aspects to build sustainability. Through the CSV Program “The Gade Clean and Gold” or “Segregating Waste to be exchanged for Gold Savings”, PT Pegadaian seeks to reduce poverty and social injustice, improve environmental conditions, and seeks to assist the government in managing waste so that life happens in the middle - the community becomes cleaner and healthier.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Agung Surya Dwianto
AU  - Adrian Wijanarko
AU  - Annabel Noor Asyah
AU  - Fatimah Talitha Sahda
AU  - AnnisaRachma Putri
PY  - 2023
DA  - 2023/09/30
TI  - Creating Shared Value: Turning Charity into Profit Abstract
BT  - Proceedings of the 20th International Symposium on Management (INSYMA 2023)
PB  - Atlantis Press
SP  - 497
EP  - 503
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-244-6_71
DO  - 10.2991/978-94-6463-244-6_71
ID  - Dwianto2023
ER  -