Proceedings of the 20th International Symposium on Management (INSYMA 2023)

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Five Basic Human Emotions and Investment Decisions on Generation Z in Surabaya-Indonesia

Authors
Bertha Silvia Sutejo1, *, Sumiati1, Risna Wijayanti1, Candra Fajri Ananda1
1Brawijaya University, Malang, Indonesia
*Corresponding author. Email: bertha7381@student.ub.ac.id
Corresponding Author
Bertha Silvia Sutejo
Available Online 30 September 2023.
DOI
10.2991/978-94-6463-244-6_3How to use a DOI?
Keywords
Basic human emotions; Investment decision-making; Generation Z investors
Abstract

The impact of the five basic human emotions on investment decision-making, which focuses specifically on Generation Z investors in Surabaya, Indonesia, is investigated in this study. The research sample includes 180 Generation Z respondents with prior investing experience. To test the hypotheses, Amos used structural equation modeling (SEM). Exogenous variables are the five basic emotions (happiness, hope, anger, sadness, and fear), and endogenous variable is investment decision. According to the study findings, only two basic human emotions, anger and hope, have a significant influence on investment decisions among Generation Z investors in Surabaya. However, the remaining three primary emotions, happiness, sadness, and fear, have no significant impact on investment decisions. As a result, investors must be mindful of their emotions, particularly during times of anger and hope, to make more accurate investment decisions.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 20th International Symposium on Management (INSYMA 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
30 September 2023
ISBN
10.2991/978-94-6463-244-6_3
ISSN
2352-5428
DOI
10.2991/978-94-6463-244-6_3How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Bertha Silvia Sutejo
AU  - Sumiati
AU  - Risna Wijayanti
AU  - Candra Fajri Ananda
PY  - 2023
DA  - 2023/09/30
TI  - Five Basic Human Emotions and Investment Decisions on Generation Z in Surabaya-Indonesia
BT  - Proceedings of the 20th International Symposium on Management (INSYMA 2023)
PB  - Atlantis Press
SP  - 9
EP  - 15
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-244-6_3
DO  - 10.2991/978-94-6463-244-6_3
ID  - Sutejo2023
ER  -