Open Trip Among Jakarta Millennial Travelers in Post Pandemic Covid-19

DOI

10.2991/978-2-494069-73-2_20How to use a DOI?

Keywords

Open Trip; Post-Pandemic Covid-19; Postmodern Tourism; Millennial Traveller

Abstract

The primary purpose of this research is to identify trends in the travel activities of millennial tourists in Jakarta. The research method used in this study is qualitative descriptive by using an interactive data analysis model consisting of three flows. Data reduction, presentation of data in the form of images, diagrams, and tables to conclude conclusions. The concept of the open trip, customers behaviour, and customers intention became the theory used to analyze the problems in this study. The study findings were identified into three groups. First of all, current trends are dominant factors that influence millennial tourists’ activities, is access to making reservations and affordable prices. Second, identifying the pull factor and the driving factor of millennial tourist travel activities. The pull factor, which can be identified, is that travelling activities become a lifestyle, time for leisure, and out of the routine activity. Other factors are the relatively lowest price, the ease to find updated information, variety in selecting tourist destinations and attractions, practicality in the reservation process, and fairly straightforward travel itinerary, convenient transportation, and friendly tour leaders. Third, the choice of unpopular destinations is the selection of outdoor tourist destinations (protected forests, national parks, waterfalls, caves, and rivers), un-popular tourist objects such as old buildings, old houses, haunted houses, factories, cemeteries, artifacts of historical buildings. The implications of this study are to find out the shift in interest of millennial tourists in choosing activities and destinations.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Derinta Entas
AU  - Marya Yenny
AU  - Ni Made Dwiyana Rasuma Putri
AU  - Rina Kurniawati
PY  - 2022
DA  - 2022/12/26
TI  - Open Trip Among Jakarta Millennial Travelers in Post Pandemic Covid-19
BT  - Proceedings of the International Academic Conference on Tourism (INTACT) "Post Pandemic Tourism: Trends and Future Directions" (INTACT 2022)
PB  - Atlantis Press
SP  - 269
EP  - 277
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-73-2_20
DO  - 10.2991/978-2-494069-73-2_20
ID  - Entas2022
ER  -